Download the Brief: Premium Differentials and Surcharges
This brief illustrates best practices for launching a premium-based initiative that has intuitive appeal, sends a positive and decisive message about the importance of quitting tobacco use, is an excellent vehicle for financing a tobacco cessation program, and is a long-term solution that provides measurable outcomes.
You will learn:
The definition and types of premium differentials
How to implement a successful premium differential
Best practices from our experienced clients